About
Farley Insurance Group

At Farley Insurance Group we are not employed by an insurance company. We are offering you your choice of insurance companies. We’ll do the leg work to secure the best coverage and then the best rate we can find for your policies. At Farley Insurance company we represent you, not the insurance carrier.

Meet the Team

Brent Farley

Principal Agent

I grew up on my grandfather’s farm in Southwest Virginia, where I learned the value of hard work—lessons that have shaped my approach to business and leadership. Since graduating college, I have dedicated my career to the insurance industry, with the last 16 years focused on property and casualty insurance.

While I’m no longer involved in the day-to-day sales of our organization, my greatest passion is seeing our team succeed, both collectively and individually. Supporting their growth and watching them achieve their goals is the most rewarding part of my role.

Outside the office, you can usually find me spending time with my wife and three kids or hitting the trails on my mountain bike with friends. If there’s anything I can assist you with, please don’t hesitate to reach out.

(704) 274-5231

Ben Beard

Agent

I grew up in Huntersville, NC where my family originally settled in the mid-1700s and I attended Pfeiffer University for both undergraduate and graduate school. I have been in the insurance industry for 10 years and I have been at Farley Insurance Group since 2015.

In my time away from work, I enjoy hunting and golfing. Otherwise, most of my free time is spent with my family, which is what I enjoy the most.

(704) 274-5231

Heather Jacobs

Agent

I grew up in Burgettstown, PA which is a small town outside of Pittsburgh. I graduated from Indiana University of Pennsylvania. I joined Farley Insurance Group in 2016 and through this position, I enjoy helping people understand insurance and making sure they have a policy that best suits their needs.

I also love spending time with my family, my husband Jon, and my two kids Daphne and Isaac. I really enjoy watching my son play soccer and traveling to the Outer Banks whenever possible. My husband and I love to go to local Charlotte breweries, no matter the season. You can usually find me hanging out with family and friends or at my son’s soccer games.

(704) 274-5231

Drew Weber

Agent

I grew up in the small town of Hopkins, Michigan, and attended the University of Olivet, where I played basketball and earned a bachelor’s degree in Insurance and Risk Management. Go Comets! My career in insurance began in college with a role in commercial underwriting at Michigan Farm Bureau Insurance. After moving to North Carolina in 2024, I joined AAA as an insurance agent. I’m passionate about helping clients meet their insurance needs while saving them money. Outside of work, I love golfing, watching sports, and traveling with my wife, always seeking new adventures and experiences.

Deidre Deese

Personal Lines Account Manager

I was born and raised in Boston, MA. I attended college at Suffolk University Sawyer School of Management and I have over 15 years of personal lines insurance experience and 3 years of commercial lines experience.

I enjoy meeting new people through my job and helping them with their insurance needs.

Outside of the office, I enjoy traveling, reading suspense novels, watching movies, and attending plays. I also love spending time on the beach and eating chocolate. Other than that, I love going to movies and spending time with family and friends!

(704) 274-5231

Annette Beck

Personal Lines Account Manager

I am from Melbourne, Florida.
I joined Farley Insurance Group in 2021. I have been a Licensed Insurance Agent since 1998.

(704) 274-5231

Lisa Crowe

Senior Client Advisor

I grew up in Hanford California, it was a small dairy town in Central California. I graduated high school in Visalia California, I have no degree just a lot of life experience
I have always worked in the insurance industry, first it was in the medical field with Cigna Healthcare, then obtained my property and casualty license in 2006. I love my work as an agent and client advisor to work with our clients in seeking solutions and assistance with personal and commercial needs
I love to read everyday, what I love the most are my two kids Jonathan and Melissa and my grandson Mateo aka Lil Bug. My guilty pleasure is Rocky Road Ice cream and I love antiques and old cemeteries. At home, I am a home body, I spend every weekend with my Lil Bug Mateo

(704) 274-5231

AnnaRose Borelli

Licensed Agent

I’m AnnaRose Borelli, a licensed agent with Farley Insurance Group, where I’ve been helping clients navigate their insurance needs since the fall of 2022. Growing up in the Matthews area of Charlotte, I attended Furman University, playing D1 softball all four years. With almost four years of experience in the insurance industry, I’ve developed a strong understanding of this often confusing field, and I’m passionate about making it accessible and clear for my clients.

Every day, I enjoy the opportunity to connect with people from all walks of life, building lasting relationships as I assist them with their coverage. Whether it’s family, friends, referrals, or new clients, I love being the insurance expert they can trust and turn to for guidance and peace of mind.

Outside of work, I cherish time spent with my large family, especially my nine nieces and nephews. Staying active is important to me, and I enjoy hiking, playing pickleball, working out, and playing sand volleyball.

(704) 274-5231

Patt Northup

My name is Patt Northup, and I’ve dedicated my career to the insurance industry for more years than I care to admit, but I can genuinely say it’s been a rewarding journey. My passion lies in connecting with people on a personal level, building meaningful relationships, and ensuring my clients receive the absolute best service possible. At the Farley Insurance Group, I take pride in helping individuals, families, and businesses feel secure, knowing their needs are being met with care and attention.

In 2020, I made the exciting move from Michigan to North Carolina, and I’ve embraced everything this beautiful state has to offer. Whether I’m enjoying the serenity of the mountains or the tranquility of the beach, I find inspiration in North Carolina’s natural beauty. When I’m not working, I cherish spending time with family and close friends who have become like family to me.

One of my greatest passions is supporting dog rescue organizations. There’s something profoundly fulfilling about advocating for animals in need and helping to ensure they find the love and care they deserve.

My work and personal life are driven by connection, compassion, and a commitment to making a positive difference. Whether I’m assisting clients, sharing time with loved ones, or supporting rescue efforts, I aim to bring kindness and dedication to all that I do.

(704) 274-5231